VAR market to reach $244.09 billion by 2030, report says

The Business Research Company says the value-added reseller market is on track to grow from $180.31 billion in 2026 to $244.09 billion by 2030, driven by cloud, AI, cybersecurity and subscription-based IT demand. North America leads today, while Asia-Pacific is expected to grow the fastest.

Why it matters: - Value-added resellers sit between technology vendors and business buyers, bundling hardware, software and services into more customized IT offerings. - The market’s growth signals continued demand for integrated, outsourced and managed technology solutions as businesses modernize their IT stacks. - Small business digitization and wider AI adoption are expanding the addressable market for bundled, single-vendor technology packages.

What happened: - The Business Research Company published its Value-Added Reseller Global Market Report 2026 – Market Size, Trends, And Forecast 2026-2035 on Oct. 7, 2026. - The report says the VAR market will grow from $167.53 billion in 2025 to $180.31 billion in 2026, a 7.6% CAGR. - The same report projects the market will reach $244.09 billion by 2030, growing at a 7.9% CAGR during the forecast period. - The report covers global market dynamics across Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa.

The details: - VARs add features, customization and complementary services to third-party hardware, software and IT solutions. - Common VAR services include consulting, system integration, configuration and ongoing support. - Growth in the historic period came from traditional IT reselling channels, enterprise demand for bundled IT solutions, more system integrators, wider enterprise software adoption and outsourcing of IT support services. - The report highlights cloud-native VAR solutions, subscription-based IT models, AI-driven customization, integrated cybersecurity services and managed service-based reselling as key forecast drivers. - Market trends include cloud and SaaS-driven VAR services, AI-enabled customization, managed services inside VAR ecosystems, cybersecurity-focused offerings and hybrid reseller models. - The report says small business digitization is helping drive demand because smaller companies want automated, data-driven workflows and bundled technology support. - The report cites U.S. Census Bureau data showing that about 78% of U.S. organizations had adopted AI in 2024, up from 55% the year before. - The report says broader AI and automation adoption is pushing demand for more intelligent, customized IT solutions.

Between the lines: - The forecast points to a VAR market that is shifting away from simple product resale and toward recurring revenue, integration and managed services. - Cloud, AI and cybersecurity are becoming table stakes, which suggests VARs that cannot bundle those capabilities may face pressure. - North America’s lead reflects a mature market, while Asia-Pacific’s faster growth suggests more room for digitization and infrastructure buildout.

What's next: - The Business Research Company says future editions will include market attractiveness scoring, TAM analysis, company scoring matrix graphics, Excel-based forecasting dashboards, market hotspots infographics and updated trend analysis. - The report’s outlook implies continued expansion for VARs that can package software, services and security into subscription-friendly models. - More information - The full report