Royal Bahrain Concours Welcomes Al Haddad Motors as Automotive Partner for 2026

Al Haddad RBC

Al Haddad Motors joins the Royal Bahrain Concours as an Automotive Partner for 2026, representing Mercedes-Benz

BAHRAIN, September 21, 2026 /EINPresswire.com/ -- The Royal Bahrain Concours is proud to announce that Al Haddad Motors, the Kingdom of Bahrain's Official Authorized Mercedes-Benz distributor, has joined the event as an Automotive Partner for its 2026 edition.

The partnership was signed on 14 September during a signing ceremony attended by the Royal Bahrain leadership team and Al Haddad Motors’ Darren Blythe, General Manager, Mercedes-Benz, Nabeel Nizamudeen, Showroom Manager, Mercedes-Benz and Imran Ali, Group Marketing Manager, Al Haddad Motors.

Taking place at the Royal Golf Club in Riffa on Friday 6th to Saturday 7th November 2026, the Royal Bahrain Concours will once again bring together an exceptional line-up of motorcars across six classes for 2026- Hypercars, Pre-1940s Cars, Supercars, American Heritage, European Heritage and British Heritage – alongside collectors, enthusiasts, luxury partners and international guests from across the region and beyond, building on an inaugural 2025 edition that welcomed 60 collector cars and more than 200 members' cars from leading car clubs across the GCC.

As an Automotive Partner, Al Haddad Motors will bring a display of Mercedes-Benz models to this year's Concours, bringing the brand that invented the motor car officially into the Kingdom’s pioneering concours event.

James Brooks-Ward, Chairman of the Royal Bahrain Concours, said: "Al Haddad Motors has represented one of the world's most iconic automotive names in Bahrain for over six decades, and we're delighted to welcome them as an Automotive Partner for 2026. Their support adds another layer of prestige to what promises to be an outstanding second edition."

Darren Blythe, General Manager, Al Haddad Motors, added: "We are proud to partner with the Royal Bahrain Concours, an exceptional event that celebrates automotive heritage, craftsmanship and innovation. This partnership reflects Al Haddad Motors' longstanding commitment to excellence and to supporting distinguished motoring experiences in the Kingdom of Bahrain. We look forward to welcoming automotive enthusiasts on 6 and 7 November and contributing to what promises to be a truly memorable occasion."

Ben Lewis
Influence Associates
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